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Today is about The Invisible Pace of Growth 🌱

There's a Japanese concept called ma, which translates loosely to "the space between things." It's the pause between notes in music, the silence between words in conversation, the stillness between actions in life. In ma, nothing happens—and yet, everything happens. It's the space where growth hides.
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"We have a word in Japanese. It’s called 'ma'. Emptiness. It’s there intentionally. [claps hands] The time between my clapping is ma. If you just have nonstop action with no breathing space at all, it’s just busyness..." - Japanese director Hayao Miyazaki

In our hustle-driven culture, we've been taught that success is a constant sprint—a relentless series of achievements stacked one on top of the other. Productivity has become the currency of worth, and rest is something to "earn." We live in a world that values productivity above all else, where rest is something to 'earn.' But growth doesn't happen in the sprint—it happens in the pause. In the moments when nothing seems to be moving forward.
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Think about nature. A seed doesn't sprout the moment it's planted. It lies dormant beneath the surface, invisible to the eye, gathering what it needs to grow. The quiet is where the transformation begins.

Your life works the same way. The moments when you feel most still, most lost, most "unproductive" are often the moments of greatest change. The messy, uncertain middle is where clarity is born. The space between is where the dots connect.

You simply can't force this process. You can't hustle your way to clarity like you can't yell at a seed to grow. What you can do is trust the ma. Trust that the space between will work if you let it.

So today, instead of measuring your worth by what you've accomplished, ask yourself this:

• What would it feel like to embrace the space between?
• What if the stillness wasn't an obstacle but your greatest ally?
• What if you stopped striving for progress—and let progress find you?

At Unhustle, we believe the pause always pays off. Growth is invisible until it isn't.

Send this to someone who needs this reminder today.

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-Milena

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Ready to Go Deeper?

I'm Milena Regos, a counter-culture catalyst and brand architect helping leaders and organizations rewrite the rules of success. With 30 years of marketing and business expertise and a decade of research into the Unhustle philosophy, I guide rebels and pioneers like you on the path of deliberate pursui of less in a world addicted to more.

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Almost daily, I share "The Unhustle Letter - Slow Thoughts for Fast Living" — insights that challenge the status quo and inspire unhustling in a world addicted to hustling. If these ideas resonate, ​let's start a conversation​. It will mean the world to me if you share this newsletter with someone who needs fast acting relief in a culture addicted to busyness.

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